Project Title: Cyber Warriors - Cloaked In Security

Blue Ridge Networks, Inc.

Details
Project Title Cyber Warriors - Cloaked In Security
Project Topics Cybersecurity Digital Marketing Growth Strategy Information Technology (IT) Marketing PR & Communications Sales & Business Development
Skills & Expertise 2D Animation 3D Animation 3D Modeling & Rendering Art Direction Audio Editing Audio Production Brand Identity Design Content Strategy Creative Direction Digital Project Management Game Art Graphic Design Image Editing Information Security Logo Design Market Research Marketing Strategy Motion Graphics Music Production Network Security Presentation Design Public Relations Qualitative Research Sales & Business Development SEO Social Media Marketing Social Media Strategy Songwriting & Music Composition Technical Video Editing Video Production Videography Visual Effects Visual Tagging & Processing
Project Synopsis: Challenge/Opportunity
The core goal or pain point for us is a lack of resources to get us in front of the right buyers and new MSPs / MSSPs. There is only one marketing person, so she has to cherry-pick priorities to keep our brand awareness growing. One area where we need a MUCH bigger presence is VIDEO! We have a limited YouTube channel, but we need more, and we need videos that are engaging and compelling.
Project Synopsis: Activities/Actions Required
We need to beef up our video presence with captivating and relevant videos.
Project Synopsis: Expected Results
  1. Increase in YouTube subscribers. (no set amount - just want to see it tick up
  2. Increase in LinkedIn subscribers following promotion of new video content. (again, no set amount)
  3. Increase in New Channel Partner Inquiries/Applications (no set amount)

Project Timeline

Touchpoints & Assignments Date Type

Project Finalized

Oct 29 2024 Event

Student Pre-Kick-off Self-Assessment Form 03/31/2024

Oct 29 2024, 12:00 PM Canada/Eastern (UTC-04:00) Evaluation

Industry Mentor Post-Engagement Team Assessment Form 05/09/2024

Oct 30 2024, 12:00 PM Canada/Eastern (UTC-04:00) Evaluation

Student Post-Engagement Self-Assessment Form 05/09/2024

Oct 30 2024, 12:00 PM Canada/Eastern (UTC-04:00) Evaluation

Creative Brief

Nov 05 2024 Project Milestone

Student Temperature Check

Nov 07 2024, 20:00 PM EST (UTC-05:00) Evaluation

Student Temperature Check

Nov 12 2024, 20:00 PM EST (UTC-05:00) Evaluation

Final Project Due

Nov 25 2024, 12:00 PM Project Milestone

Final Presentation

Nov 29 2024 Project Milestone

Program Managers

Name Organization
Kathleen Mahoney School of Arts & Sciences

Teams

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No Teams Available