Electus is a social enterprise founded on the basic principle that opportunity is everything. Empowering young people to learn financial literacy, entrepreneurship, and career/work-readiness (FLEC) skills and behaviors is one of the dynamic ways to lift and impact them and the communities in which they live. With Electus' Life Hub, an experiential FLEC Education, and financial technology, kids learn:  

Power of earning and income generation. Value of money and wealth building. Entrepreneurship and career development. Confidence in managing finances. How to set goals & build a vision for their future.

Through our Life Hub technology, Electus improves the quality of life of young people today so that they can realize their financial, career, and life aspirations tomorrow. Life Hub combines high-value educational content on the 5 key pillars Earn, Save, Spend, Invest & Give, unique income-earning opportunities, and banking services to help school-aged kids build financial capability through fun, evidence-based and experiential learning. The core app features have been inspired by the latest research on forming positive financial behaviors in youth. Life Hub has been developed in collaboration with external, independent experts, including advice from an Advisory Panel that brings experience across financial capability, youth mental health and well-being, and digital services for children. The app also uses a framework designed to measure financial capabilities in kids of various ages and personalize their learning - enabling better outcomes. The core app features have been inspired by the latest research on forming positive financial behaviors in youth. Life Hub has been developed in collaboration with external, independent experts, including advice from an Advisory Panel that brings experience across financial capability, youth mental health and well-being, and digital services for children. The app also uses a framework designed to measure financial capabilities in kids of various ages and personalize their learning - enabling better outcomes.

Life Hub enables kids to gain foundational knowledge and build positive lifelong behaviors around money management across the 5 financial pillars - Earn, Save, Spend, Invest and Give. The platform is unique and outstanding because: It’s experiential - kids get hands-on money management through our innovative “Learn and Earn” model.  It’s more than a course - kids as young as 7 can start on Life Hub and use it through their High School years. It’s based on the latest research - the Electus team spent several years studying the issue of Financial Illiteracy so they could build a solution that addresses the root of the problem. Our engagements with schools and youth organizations including The Boys & Girls Clubs of America, Friends of the Children, Booker T Washington Community Center, and Arkansas Lighthouse Academies have demonstrated the ability of the technology to help kids become more aware of the many career possibilities and the path they need to take to achieve their goals along with building self-esteem and confidence in managing money in a way that fosters personal discovery, identity, accountability, and sense of purpose. School and youth organization administrators and educators are the primary managers of Life Hub Initiatives across the nation. However, parents are provided access to their children's Life Hub accounts to monitor engagement and learning success.   

The ability to identify ways in which youth career development and work-readiness education and training can impact the quality of life.