Project Title: Marketing the most innovative & generous food ordering platform in the market
PlateRate
| Details | |
|---|---|
| Project Title | Marketing the most innovative & generous food ordering platform in the market |
| Project Topics | |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
We're trying to attract more customers to use our platform to order food. We offer a 60%+ (up to as much as a 110%) credit in free food - far more than any other platform, but we haven't found the best way to get the message out. Honestly our current marketing attempts when we talked to people who saw them said they thought it was a scam so they didn't click on the ads. We're just an unusually generous company, and need to find the best way to spread the word to prospective customers to make them into repeat customers.
We need to talk to customers and restaurants about what it would take for them to actively promote us, and think of creative advertising that will not make us perceived as a scam.
I'm looking to get significant growth of repeat customers using our platform.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Q&A Session |
Mar 10 2022 | |
|
Project Kick-Off Briefing |
May 09 2022 | |
|
Final Presentations |
May 12 2022 | |
|
Program Kickoff |
Sep 02 2022 | Event |
Program Managers
| Name | Organization |
|---|---|
| Geoff Chellis | Montclair State University |
| Nicole Koppel | Montclair State University |
| Manveer Mann | Montclair State University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |