Angela’s House is celebrating its 28th anniversary this August, but we are still not a household name on Long Island. We have had a number of changes to our programs and have added new ones. Our website, collaterals, and marketing efforts need to be revamped to include all of these changes. We are looking to create a project to touch upon our PR and communications needs. Components of this may include:

• Assist with creating/finding engaging content for our social media (Facebook, Instagram, LinkedIn, Twitter) feeds
• Assist with research other pages/celebrities that align with our mission (for example Cause the Wave to Heal EB [Epidermolysis bullosa] is run by the Vedder family from music group Pearl Jam and they have shared posts of some of our kids that have the diagnosis to raise awareness)
• Develop relationships with “influencers” around the area whose values match our mission, including moms with big followings on social media, so that we can tap into their network
• Assist in updating our website
• Help develop a social media and communications calendar (researching key annual dates, for example, all of the disease recognition dates: Rare Disease Day, World Down Syndrome Day)
• Collaboration in drafting and developing press releases and newsletters
• Develop and update media lists and databases
• Develop a media kit
• Seek opportunities for news coverage, newspaper ads
• Monitor relevant news and information on Angela’s House
• Assist with updating our Vimeo/YouTube accounts (possibly condense into one)