Project Title: Develop Product Feature Recommendations Based on Competitive Analysis and Market Trends
Next Gen HQ
| Details | |
|---|---|
| Project Title | Develop Product Feature Recommendations Based on Competitive Analysis and Market Trends |
| Project Topics | Growth Strategy Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
Next Gen HQ's mission is to help the next generation succeed at business and life. We believe the key to success is leveraging the Entrepreneurial Mindset - the ability to Think Like An Entrepreneur - in all work and life tasks or challenges. Through our Momentum Membership's new digital platform, we are providing informative, engaging, and expert- and mentor-driven content for self-serve learning or upskilling, and professional network expansion.
We have created hundreds of ad-hoc 1-4 minute video clips that feature our outstanding network of experienced mentors teaching about the Entrepreneurial Mindset, as well as publishing themed 'Challenges,' ranging from 3 to 30 days, to accelerate members' learning journies. We also provide other Resources including Opportunities, such as job postings, pitch competitions, and Perks (think discounts and freebies!), as well as access to a like-minded and diverse community to help this next generation thrive - all via the Momentum Membership!
Our Product Team is looking for help in determining the value proposition, market opportunity, and competitive advantage / differentiation of new features and offerings for our Momentum Membership. This will help us identify how the next generation wants to leverage the Momentum Membership, particularly our digital platform, so that we have insight into the types of Product features we can implement to help drive the user journey.
This project would be a success if we have specific features or recommended direction for the Next Gen HQ Product team to use to expand our community-based features, which are based on the competitive landscape, market trends, and user preferences.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Project Kick Off (11:00 AM - 12:15 PM ET) |
Jan 02 2022 | |
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Top Student Teams Invited to Present to NextGen Leadership (Live: 3:00 PM - 5:00 PM ET) |
Mar 03 2022 | Submission Required |
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Complete End of Project SELF Evaluation |
Apr 03 2022 | Evaluation |
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Complete End of Project PEER Evaluation |
Apr 03 2022 | Evaluation |
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Upload Milestone #1 Deliverable |
Dec 02 2022 | Submission Required |
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Submit At Least Three Questions for Q&A Webinar |
Dec 02 2022 | Evaluation |
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How\'s it going? |
Evaluation | |
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Mid Point Check-in Webinar (11:00 AM - 12:15 PM ET) |
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Project Kickoff Evlauations |
Evaluation | |
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Link to UPLOAD Written Executive Summary |
Submission Required | |
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Link to UPLOAD 3 Minute Video Pitch Presentation |
Submission Required | |
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Student Participation Finalized |
Program Managers
| Name | Organization |
|---|---|
| Tim Muth | X-Culture |
| Robert Keimer | Florida Institute of Technology (Florida Tech) |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |