| Students will work to develop forecasting models for media expenditures at multiple levels of aggregation for multiple time horizons. Students will also apply error analysis techniques to evaluate forecasts, validate data and improve forecasting. |
Company SM |
MGT 809: Fall 2021 Industry Capstone Program |
Live Case |
Christina Alwell |
12/2021 |
| Forecasting & Market Analysis |
Company SM |
MGT 809: Spring 2022 Industry Capstone Program |
Live Case |
Christina Alwell |
05/2022 |
| Forecasting and Market Analysis |
Company SM |
Summer 2022 Industry Capstone Program |
Live Case |
Christina Alwell |
08/2022 |